Create campaign variations with AI and brand controls.
Produce image, video and audio assets using your brand guidelines and templates, with variations by channel, format and region. The tool generates assets in batches and checks the configured brand rules. Your creative team directs, reviews and approves every asset.
Every variation adds adaptation, review and approval work.
- 01
One campaign, many versions
Each channel, format and region may need a different asset. Coordinating these variations adds production and review work.
- 02
Brand consistency across every asset
Palette, typography, composition and tone need clear criteria so they can be applied and reviewed consistently across versions.
- 03
Repetitive adjustments
Reframing, adapting formats and checking revisions take up part of the team's time. A defined workflow helps organize these tasks and the approval of each asset.
From your brand guidelines to assets ready for review.
We configure templates, brand rules and the approval workflow with your team. The tool generates variations in batches and checks the criteria defined for each asset. Reviewers evaluate the result, request changes and approve it before publication.
- 1
Define brand rules
Bring together your guidelines, palette, typography, templates, tone and usage rules. We agree on which criteria to configure and how to review them.
- 2
Prepare the campaign
Define the message, products, reference assets, channels, formats and regions, together with the people responsible for approval.
- 3
Generate variations
Produce assets in batches using the selected image, video and audio models. Variations follow the templates and scope defined for the campaign.
- 4
Check the configured rules
Evaluate criteria such as palette, typography, safe zones and tone, with a score for each asset and flags for aspects that need review.
- 5
Review, approve and deliver
Your team reviews versions, adds comments and approves each asset. Approved files are delivered in the agreed formats for each channel.
Your brand and your team are part of the production workflow.
- Integration with your workflow
- Work with your templates and connect to your asset repository and publishing tools, according to available interfaces and the agreed scope.
- Brand checks and approval
- Check configured rules for each asset, with review, comments, versions and approval by your team.
- Production of variations
- Batch generation of image, video and audio assets for the channels, formats and regions defined for each campaign.
- Operations and support
- A dedicated team and 24/7 support for critical incidents, with agreed service levels and responsibilities.
- Continuity and handover
- Exportable templates, rules and assets, with documentation and handover conditions defined in the contract.
Campaign asset generation in practice.
variations by channel, format and region for the same campaign
brand checks and approval of every asset by the team
Amarello implementations since 2008, across industries
Entertainment
Entertainment operator in Mexico
Batch generation of campaign assets using brand guidelines as a reference, with rule checks on each asset. The marketing team reviews and approves the materials before publication.
Companies Amarello has worked with
We move phase by phase, with verified results.
We start with a real campaign, its templates and a set of formats. We agree on brand criteria and measure time per variation, approved assets and rework before expanding to more campaigns and channels.
- 1
Campaign and scope
- What we do
- Select a campaign, its media types and formats. Define approval criteria and how to measure the current process and the pilot.
- Your team's role
- Brand guidelines, templates, reference assets, a real campaign and review owners.
- Criteria to proceed
- Agreed scope, input materials, criteria and metrics.
- 2
Testing with your brand
- What we do
- Configure templates and rules, generate variations and assess the results against the defined brand criteria.
- Your team's role
- Approved and rejected examples, creative review and feedback on the results.
- Criteria to proceed
- A sample reviewed by your team, with necessary template and rule adjustments identified.
- 3
Pilot with your creative team
- What we do
- Test versions, comments and approval, with delivery for one channel. Measure time per variation, approved assets and rework.
- Your team's role
- Reviewers and approval owners, together with the campaign calendar.
- Criteria to proceed
- Verified workflow and deliverables, with results reviewed to decide whether to adjust or expand usage.
- 4
Operations and handover
- What we do
- Expand to the agreed campaigns and channels, with service levels, documentation and handover to your team.
- Your team's role
- A brand owner and people responsible for production and approval.
- Criteria to proceed
- Agreed operating scope, responsibilities, support and documentation.
Models, brand rules, integrations and operations.
Integration
The solution can connect to your digital asset management system (DAM), work with your templates and integrate with publishing tools. When the scope includes variations by segment, we assess the connection to your customer data platform (CDP). Interfaces and adaptations are defined during the technical assessment.
Models
We use image, video and audio models with template-level control, according to the media types included in the campaign. We define which model processes each type of information and the applicable license terms. Results are tested using your materials and approval criteria.
Brand checks
Rules for palette, typography, safe zones and tone are configured, with a score for each asset and flags for aspects that need review. These checks support the team's evaluation; final approval remains with the people responsible for the brand.
Approval
The workflow includes roles, comments and versions. Your team reviews and approves assets before publication. File delivery and connections to publishing tools are defined according to the channels included in the project.
Access and activity records
The process includes role-based access control and a record of every generation and approval. Assets and templates are processed in the client's environment when it has been validated for the solution. The technical assessment defines which information each model uses and where it is processed.
Deployment
Google Cloud Platform (GCP) is our primary runtime environment. Availability on Amazon Web Services (AWS) or private infrastructure is confirmed during the technical assessment, based on the environments validated for the solution.
Data export and handover
The contract defines export of templates, rules and assets, the documentation to be delivered and the conditions for handover to the client's team.
What we get asked before we start.
How are our brand guidelines applied?
We configure your templates and rules for palette, typography, safe zones and tone. Each asset goes through the defined checks, with flags for aspects that need review. Your team evaluates the result and retains final approval.
Can we use our own photos and templates?
Yes. The solution supports image generation from text or your photographs and works with your templates. During the initial test, we define which materials to use and review how the results represent your products and brand.
Which media types and formats does it support?
The solution supports image, video and audio, with variations by channel, format and region. The media types, output specifications and included channels are agreed for each campaign and verified during the pilot.
Who approves and publishes the assets?
Your team reviews and approves every asset. Nothing is published without human approval. File delivery and any connection to publishing tools are defined in the project scope.
What about licenses and usage rights?
We work with your assets and models whose licenses allow the intended commercial use. The terms that apply to input materials and generated outputs are documented in the contract.
How are our data and brand assets managed?
The process includes role-based access and a record of every generation and approval. Assets and templates are processed in your environment when it has been validated for the solution. During the technical assessment, we define which information each model uses and where it is processed.
How do we evaluate whether our production process improves?
We compare a pilot campaign with the current process using equivalent criteria. We measure time per variation, approved assets and rework, including the agreed review stages. Your team assesses quality and results before expanding the scope.
How does Amarello support continuity and handover?
The contract defines export of templates, rules and assets, the documentation to be delivered and the conditions for handover to the client's team.
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Let's test it with a campaign for your brand.
We work with your guidelines, templates and required formats. Your team reviews the assets, and we evaluate time per variation, approvals and rework before expanding to more campaigns.