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Amarello
Case studies

Case studies in AI, engineering and cloud.

AI and document management solutions operating today with real data and users, and engineering and cloud projects published by Google Cloud and by Amarello. Each case with its own page describes the problem, how we solved it and the benefit for the client.

Solutions in production

Technology applied to processes at insurers, banks, retailers and entertainment operators.

Solutions operating today with real data, users and volume.

  • Insurance

    In production

    A leading insurer in Mexico

    AI for COBOL analysis and validation

    During a core system modernization, we documented COBOL code, enabled natural language queries and checked its logic against QA tests. The analysis platform was deployed in the client's cloud.

    • ~941,000

      lines of legacy code inventoried and analyzed

    • 281

      business processes covered by QA validation

    • More than60%

      reduction in AI operating costs compared with the project's initial approach

    Read the full case study
  • Insurance

    In production

    One of the largest insurers in Mexico

    Secure, auditable document repository

    A production repository using the business's taxonomy, immutable access logs and open APIs. The same collection supports AI-assisted legal and trust analysis.

    • Hundreds of millions

      of documents in a single repository

    • Immutable records

      of who accessed which document and when

    • Open APIs

      to connect the repository with other systems

  • Insurance

    In production

    An insurer within a financial group with a national presence

    AI processing for insurance claims files

    Document classification, extraction and validation against business rules, integrated into the claims process. Analysts review exceptions and make decisions using evidence from the case file.

    • Daily operations

      processing insurance claims files

    • Human review

      of exceptions and process decisions

    • Traceability

      from extracted data to supporting document evidence

  • Banking

    In production

    Two of the largest banks in Mexico

    Intelligent search across digital channels

    Anteater combines semantic and exact search across the banks' content, with business rules and query monitoring on their digital channels.

    • 2 banks

      among the largest in Mexico

    • Hybrid search

      semantic and exact search in one engine

    • Monitoring

      of zero-result searches, clicks and abandonment

  • Retail

    In production

    Supermarket chain in Mexico

    Search and recommendations in the online store

    Search across the online store's full catalog, with recommendations from the same engine and commercial rules the chain can configure. Anteater also ran in the marketplace of a retail group.

    • Full catalog

      indexed with its commercial rules

    • Recommends

      the same engine suggests what comes next

    • Zero results

      empty searches are measured and corrected

  • Retail

    In production

    Membership warehouse club chain with a presence in Mexico

    Member photo repository

    A document repository in production for the chain's member photographs: secure storage, immediate lookup from the operation and role-based access control over personal data.

    • Production

      member photographs in the daily operation

    • By role

      access control over personal data

    • Immediate

      lookup from the operation

  • Entertainment

    Implemented

    Entertainment operator in Mexico

    Batch production of campaign creatives

    Campaign pieces generated in batches with the brand guide applied and validated on each one; the marketing team reviews and approves before publishing.

    • In batches

      variants per channel and format in a single run

    • Validated

      brand guide checked on every piece

    • Approval

      by a person before publishing

Track record in engineering and cloud

Cases published by Google Cloud and by Amarello.

Integration, migration, data and models with clients in Mexico, Colombia, Panama and Argentina.

  • Airlines

    Aeroméxico

    Campaign optimization with machine learning

    Amarello's published case reports a 146% higher conversion rate and USD 170,000 in incremental revenue during the first month.

    • 35.3x

      return on ad spend (ROAS)

    Published by Amarello

    Read the full case study
  • Banking

    Actinver

    System integration for digital channels

    An API and container layer connected existing systems. Google Cloud reports that the share of response time attributable to transactional systems went from 90% to 10%.

    • 90% → 10%

      share of response time attributable to transactional systems

    Read the Google Cloud case studyRead the full case study
  • Insurance

    GNP

    Applications with Google Cloud serverless components

    App Engine and Firebase as the framework for agile development of portals and web services, and Spanner as the transactional database for critical applications. More agile services and high-availability schemes.

    • Serverless

      App Engine and Firebase for portals and web services

    Published by Amarello

    Read the full case study
  • Consumer goods

    Alquería

    Data warehouse modernization on Google Cloud

    BigQuery and Data Fusion replaced a legacy on-premise data platform: reports 100 times faster for the commercial area, a first machine learning sales forecast model and savings on BI licenses.

    • 100x

      faster reports for the commercial area

    Published by Amarello

    Read the full case study
  • Retail

    Cochez

    Data analytics with a 360-degree view of the business

    Data platform migration from another public cloud to Google Cloud: Data Fusion and BigQuery integrate financial, operational, inventory and customer sources; Vertex AI covers the predictive models' lifecycle.

    • 40%

      cost optimization

    Published by Amarello

    Read the full case study
  • Other sectors

    Navent

    Data architecture migration to Google Cloud

    The entire data architecture migrated to Google Cloud in six months: BigQuery as the cornerstone, Cloud Composer for orchestration and Data Fusion for ETL. Analytics 3 times faster and a lighter operational load.

    • 3x

      less time consuming analytics

    Published by Amarello

    Read the full case study
  • Insurance

    Inter.mx

    Service migration from another cloud to Google Cloud

    Migration with native Google Cloud tools and elastic, secure resources: Cloud SQL, Cloud Storage and load balancers protected by Cloud Armor, with monitoring and alerting. Service visibility improved 100%.

    • 100%

      improvement in visibility and monitoring

    Published by Amarello

    Read the full case study
  • Financial services

    Broxel

    New data architecture with Looker on Google Cloud

    A central repository in BigQuery with sources integrated through Change Data Capture, orchestrated processes with Composer and Data Fusion, and Looker for end users. More than 60 users with fresh, governed data.

    • 60+

      users migrated to Looker

    Published by Amarello

    Read the full case study
  • Banking

    Banco Davivienda

    Adoption analytics for collaboration tools

    Looker Studio and BigQuery dashboards that integrate real Google Workspace usage data and the organization's directory: more than 20,000 users in six countries, with real-time information to focus actions.

    • 20,000+

      users whose usage is measured

    Published by Amarello

    Read the full case study
  • Financial services

    Financiera Independencia

    Migration of an operating data center to Google Cloud

    Compute Engine for computing, Cloud SQL for data models on managed schemas, BigQuery and Firebase: an upgraded platform, agility to enable services and savings in infrastructure costs.

    • Data center

      in operation, migrated to the cloud

    Published by Amarello

    Read the full case study
  • Financial services

    Apoyo Económico

    Risk analytics processes on BigQuery

    Migration and re-engineering of the risk portfolio's analytical processes, from a licensed relational database to BigQuery: from several days to a couple of hours, with real-time dashboards for the business areas.

    • Days → hours

      the risk portfolio, from several days to a couple of hours

    Published by Amarello

    Read the full case study
  • Media

    Organización Editorial Mexicana

    Digital content distribution platform

    More than 40 news sites, 2.5 million users per month and more than 17 million visits on containers and Cloud SQL on Google Cloud, with close to 100% availability.

    • ~100%

      availability

    Published by Amarello

    Read the full case study

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