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Case study · Retail

Cochez builds a 360-degree view of its business with data analytics on Google Cloud

Cochez, a leader in construction materials, finishes and hardware in Panama, needed a data platform with better cost, capacity, elasticity and integration than the one it had on another public cloud. With Data Fusion, BigQuery and Vertex AI it integrates financial, operational, inventory, customer and human resources sources and runs its predictive models end to end.

Client
Cochez
Sector
Retail and wholesale
Country
Panama
Project
Data platform migration and predictive analytics
Technologies
Data Fusion · BigQuery · Vertex AI · Google Cloud

In numbers

  • 40%

    cost optimization of the data platform

  • 10x

    faster extraction, transformation and loading processes

  • Vertex AI

    integrated lifecycle for the predictive models

In short

Cochez is a Panamanian company with more than 60 years in the market, a leader in the supply of construction materials, finishes and hardware, from basic household needs to construction projects, offering its customers an omnichannel shopping experience across digital channels and physical stores.

Exploiting data efficiently, with a 360-degree view of the business, is a fundamental part of its strategy for data-driven decision making.

01 · The problem

A data platform that limited the 360-degree view of the business

  1. 01

    Cost and capacity

    The previous solution, on another public cloud, imposed limitations on cost, capacity and elasticity.

  2. 02

    Integration

    Financial, operational, inventory, customer and human resources data had to be integrated into a single data architecture.

  3. 03

    Predictive models

    Developing artificial intelligence and machine learning models required a platform that covered their entire lifecycle.

02 · How we solved it

Data Fusion and BigQuery to integrate, Vertex AI to predict

  1. 1

    Source integration in BigQuery

    Data Fusion integrates data from various sources (financial, operational, inventory, customer system, human resources and more) to be stored and processed in BigQuery in a faster and more scalable way.

  2. 2

    Predictive models end to end

    With Vertex AI, predictive models fulfill their lifecycle in an integrated way: data processing, predictive modeling and delivery of results.

03 · The benefit for the client

Lower cost, more speed and more models

Cost

  • 40% cost optimization.

Efficiency

  • Increased efficiency and agility in data exploitation, visualization and analysis.
  • Extraction, transformation and loading processes improved by a factor of 10 in execution time.

Advanced analytics

  • Increased development of new models based on artificial intelligence and machine learning.

In the client's words

The migration to GCP gave us greater autonomy in our analytics projects and greater control over our infrastructure costs. BigQuery allows us to exploit data more efficiently, with greater scalability and flexibility (…). We have been able to create a SaaS ecosystem to perform data science, and thus find the elements to better satisfy our customers.

Cecilia Arias and Alex Nazar · Vice President of Technology and Innovation and Business Intelligence Manager, Cochez

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