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Amarello
Case study · Media

OEM delivers news to millions of readers with an elastic platform on Google Cloud

Organización Editorial Mexicana, the largest print media group in Mexico, needed a stable, reliable and elastic platform to distribute digital content to a number of users growing exponentially. With Amarello it built its service architecture on containers and Cloud SQL on Google Cloud, with close to 100% availability.

Client
Organización Editorial Mexicana (OEM)
Sector
Media
Country
Mexico
Project
Digital content distribution platform
Technologies
Google Kubernetes Engine · Cloud SQL · Google Cloud

In numbers

  • 40+

    news sites served from the platform

  • 2.5 million

    users per month and more than 17 million visits

  • ~100%

    availability with the architecture on Google Cloud

In short

Organización Editorial Mexicana (OEM) is the largest print media group in Mexico and one of the largest publishing houses in Latin America: 43 news websites, 70 print newspapers and 24 radio stations. Its newspaper La Prensa is the most widely read print medium in Mexico, with 450,000 daily readers.

01 · The problem

Distributing digital content to an audience growing exponentially

  1. 01

    Digital content strategy

    In its technological evolution, a strategy for distributing and consuming digital content became essential.

  2. 02

    Stability and elasticity

    The needs demand a stable, reliable and elastic platform, because the growth in digital users for OEM is exponential.

  3. 03

    Scale

    More than 40 news sites, 2.5 million users per month and more than 17 million visits: the challenge is significant.

02 · How we solved it

Containers and a managed database on Google's global network

  1. 1

    Container-based service architecture

    OEM's service architecture is based on Google Container Engine (today Google Kubernetes Engine), which allows the news portals to scale with demand.

  2. 2

    Managed database

    Cloud SQL backs the sites with a managed database, aligned with best practices for news portals.

03 · The benefit for the client

Close to 100% availability and an efficient infrastructure

Availability

  • Close to 100% availability for its news portals.

Infrastructure

  • An efficient infrastructure aligned with best practices for news portals.

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