In the business world, innovation is key to staying competitive; those with the most creativity are able to approach challenges from a unique perspective and develop what is known as a differentiating factor, a catalyst to stay ahead of the competition and achieve success. But the adult world is characterized by routine, continuous pressure and accumulated worries that can stifle our creativity. At Amarello, we believe that the key to keep that creative spark alive and drive innovation is to reconnect with that inner child to do our work with passion and fun, that’s where AI becomes the ideal ally to innovate.
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Awakening the visionary in you
Carl Sagan, famous astrophysicist and science popularizer, was a great advocate of curiosity and the importance of asking questions; in one of his best known interviews he used children and their characteristic way of asking “why?” as an example of how curiosity can lead us to explore new knowledge, and the combination of curiosity with creativity is the formula to drive the answers to tomorrow’s challenges.
It is said that inside each of us lives a curious and creative child who is always asking why, who imagines fantastic worlds and is not afraid to dream big. However, most of us have often almost silenced it as we become accustomed to routine and assume our new responsibilities as adults, in a false belief that this is synonymous with maturity.
In contrast, visionaries, like a child, explore the world with limitless curiosity, willing to find new possibilities and unafraid to challenge convention, letting curiosity be their guide and imagination their secret weapon to overcome difficulties. That’s why we want to invite you to reconnect with that inner child to discover the possibilities of reinventing your business driven by technology and what better way to start than with AI, but let’s do it as children.
What is AI, Why, and How?
Without getting technical we could discover it as a tool capable of learning, reasoning and acting autonomously. Artificial Intelligence, or AI, has different approaches and capabilities, with Generative AI such as Google’s Gemini being one of the best known.
But why? This is due to the virtually unlimited possibilities offered by this tool, and without the need to be experts in the field, with this tool we can do things such as: paint, write stories, edit videos, design video games, compose music, or solve problems.
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So, if AI can do so many amazing things, does that mean that robots are going to take our jobs? What are we going to do then, to answer that we need to answer another question first How does Generative Artificial Intelligence work?
Generative AI uses a powerful algorithm commonly known as “machine learning”, which it uses to analyze large amounts of data, such as images, text or music. From this data, the AI learns patterns and generates new similar content. Imagine how a Ditto that copies the abilities of another Pokémon, although it has great potential, requires someone to imitate, and although it can do it very well, its potential does not compare with the original. The same happens with the AI, without a reference base, it is unable to work and although it is autonomous, it lacks its own creativity, so it requires instructions to be able to execute its actions.
So no robots are not going to take our jobs, but more importantly what are we going to do then?
Imagination driving innovation
Remember we talked about Sagan, and how curiosity and imagination are key characteristics of visionaries, and how innovation is the result of approaching challenges from a unique perspective, our mission as change agents is to find the right approach to make way for this innovation.
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How to do it, in the same way we have advanced throughout this short post, by asking the right questions. In other words, the importance of reconnecting with our inner child is to rekindle that born curiosity to make the most of technological tools such as AI. and use our imagination to give them unique applications that become a differentiating factor for our business and thus take the lead over the competition.
At the beginning of this post, it was also mentioned how routine, worries and constant pressure can stifle our creativity, and it is ironic that innovation is to some extent cyclical. For AI is not only best leveraged when it is driven by the right questions and creative implementations to transform our businesses, but it can also drive our creative potential in unexpected ways.
How?
By freeing us from repetitive and tedious tasks, AI enables us:
- Focus on more creative and innovative activities.
- Explore new ideas and generate original content.
- Connect with new perspectives to identify opportunities.
- Provide more efficient solutions to challenges.
- Accelerate the innovation process and bring our ideas to market faster.
For example:
Google Search
Google’s famous search engine, Google Search, implements AI to analyze search data and better understand user needs and intent. This not only allows Google Search to deliver more relevant and accurate search results, but also streamlines analytics processes, freeing software engineers to focus on improving the search experience and developing new features.
YouTube
It implements AI to analyze viewing and search data to recommend personalized videos to each user, and even create personalized playlists for YouTube Music, based on their preferences, habits. This allows users to discover new content that is relevant, driving content creators to produce high quality material that generates engagement with their audience, but similar benefits can be transferred to different industries such as finance, journalism, retail and more, as you can see if you visit our success stories section.
Amarello your faithful ally in the business adventure
Now, you don’t need to be an expert in technology to achieve it, at Amarello we are your ally to drive innovation, as Google Cloud Partner Premier, we have a team of experts, certifications, expertises and specializations to help you create incredible things making the most of Google Cloud technology.
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Recognized for the second consecutive year as Google Cloud Partner of The Year for Services Mexico, we can affirm that we are the ideal partner to capitalize on your dreams and transform your business and your life by taking advantage of technology.
Ready to awaken your inner child and re-imagine your company’s future?
Schedule your personalized consultation and discover how Amarello can help you transform your business by maximizing productivity with AI as a catalyst for unprecedented success.
