Digital Transformation in the Media: El Universal’s Success Story with Google Cloud and Amarello.
Universal faced challenges in delivering content quickly and reliably, as well as managing and analyzing large volumes of data in real time. To overcome these challenges, they adopted Google Cloud solutions such as BigQuery, Google Kubernetes Engine and Google Cloud Storage, which allowed them to:
- Improve user experience: By speeding up content delivery, readers now enjoy a smoother and faster experience, which has increased their satisfaction and engagement.
- Scalability and flexibility: With Google Cloud, the newspaper can dynamically scale its resources according to demand, especially at times of high traffic, such as during important events.
- Data analysis optimization: BigQuery allows them to analyze large volumes of data in real time, which helps them make informed editorial decisions and personalize content for their readers.
Breaking down technological barriers to innovation
In the digital era, media outlets face the challenge of staying relevant and competitive in an environment where speed and quality of information are essential. El Universal, one of Mexico’s most prestigious newspapers, has demonstrated how a well-executed digital transformation strategy can make a difference.
Adopting Google Cloud solutions for success
By adopting Google Cloud solutions, El Universal has not only optimized the delivery of its content, but has also improved its users’ experience and obtained tools to make data-driven decisions. Through the use of BigQuery, Google Kubernetes Engine and Google Cloud Storage, they achieved:
Advantages of Google Cloud
- Dynamic scalability: They can now handle traffic peaks without problems, ensuring that readers always have access to information when they need it most.
- Real-time analytics: The ability to analyze large volumes of data in real time has allowed them to personalize the reader experience and improve their editorial strategies.
- Improved user experience: With faster load times and more relevant content, users are more engaged than ever.
This success story demonstrates that integrating advanced technologies into daily operations not only improves efficiency, but also provides a crucial competitive advantage in the saturated media market.
At Amarello, we firmly believe in the power of technology to transform businesses. If you are looking to take your operation to the next level, like El Universal did, we are here to help you design and execute an effective digital strategy. Contact us and start your transformation today!
MAIN RESULTS
- Doubling of conversion rate of a new product
- Creation of a paid subscription model
- Transformation of the organizational culture
- Saves up to 40% time on previously manual tasks
- Improved user experience
