At Amarello, we celebrate PRIDE and we believe it is much more than just a colorful month. It is a call to action to build a better future, where diversity shines and love does not discriminate, achieving inclusive, respectful and collaborative spaces everywhere, including the tech world.

What is PRIDE, beyond marketing?

If you belong to the LGBTQ+ community or are empathetic to the movement, you’re probably tired of the same old marketing washing rhetoric that only exploits the movement for commercial purposes. But if you’re not very knowledgeable about the subject, you’ve probably wondered: What’s the big deal about being “gay” or belonging to this community? What’s the big deal about expressing LGBTQ+ pride? And why do companies make such a big deal out of it?

PRIDE, also known as Pride Month, or LGBTQ+ Pride Day, is a commemoration that celebrates diversity, helping to bring visibility to the struggles and achievements of the LGBTQ+ community. But it’s not just about parades and rainbows. It’s a reminder that inclusion is a driver of innovation and a fundamental human right.

It is about activism and strengthening support circles and activist groups that demand equal rights, respectful treatment for all, and fight the invisibility of discriminatory treatment and hate crimes with a clear message: Be proud of who you are, embrace your identity, and don’t allow yourself to be belittled because of your tastes, preferences or sexual orientation!

Why is it important to make PRIDE visible?

Let’s talk about the LGBTQ+ community in Mexico in quick facts: 

• In Mexico, according to the ENDISEG 2021, more than 5 million people identify themselves as part of the LGBTQ+ community.
• The Pride March in CDMX is one of the largest in the world.
• A high percentage of LGBTQ+ people face employment discrimination.

We could talk about the alarming numbers of hate crimes, but we’d rather invite you to do some research on the subject or visit the exhibition: LGBT+ Beyond the Rainbowto raise awareness and avoid promoting morbid attitudes.

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But that leaves us with an interesting question: why do companies care so much? Better yet, why should my company care?

Talent has no gender or orientation

Alan Turing, computer science pioneer and member of the LGBTQ+ community, taught us that talent has no gender or orientation. More importantly, he also taught us that diversity and inclusion are essential to innovation.

And while this is inspiring, in today’s highly competitive marketplace, decisions are made with data, not emotion. So consider the following:

• Studies show that diverse teams are 35% more likely to outperform their competitors.
• According to the University of Warwick, happy workers are 12% more productive.
• According to the London Business School, companies with a good working environment can increase the value of their shares up to 50% more than the rest.

With 5 million people self-identifying as LGBTQ+, diversity is a given. The benefits of promoting an inclusive culture are evident, and leaders are taking the lead by encouraging inclusivity no matter if they may stumble along the way, which begs the question….  

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How can I promote best practices for a truly inclusive company?

At Amarello we are your trusted IT Partner and we back you up with the support of Google Cloud, Google Workspace, Datadog and Veeam. Forget about empty speeches. Here we leave you with concrete actions:

• Zero stereotypes: Don’t judge a book by its cover! Google Workspace tools are optimized with accessibility features so everyone can collaborate efficiently, so let appearances deceive you.
• Effective communication: Use neutral language (“partner” instead of “husband” or “wife”). Respect established work communication channels and schedules. Google Workspace Chat, Meet and Calendar can help.
• Pronouns and names: Respect how people prefer to be called. Doubts? Ask nicely! Google Workspace allows you to configure your profile with the pronoun you prefer.
• Inclusive policies: Make sure your policies protect everyone who works with you. Remember that BigQuery & Looker Studio can help you perform quick and accurate analyses to detect potential diversity gaps. Use this information to make informed decisions and design more effective inclusion strategies.
• Celebrate diversity: Adapt your workspaces to be truly inclusive, and encourage diversity and inclusion training. 
  
• Data protection without discrimination: Veeam guarantees fast and reliable recovery of your data in the event of a disaster, ensuring that all employees’ information is equally protected.
• Promote equal treatment: Ensure that workload, hiring and promotions are truly inclusive and avoid discriminatory bias. Datadog Log Management from Datadog can help.
• Zero tolerance for discrimination: Period!
  
  

Be an ally, not a spectator!

Inclusion is everyone’s job. Educate yourself, listen, speak up and support the LGBTQ+ community – together we can build a brighter future!

In Amarello, PRIDE is year-round

Want to learn how Amarello and Google Cloud can help you create a more inclusive work environment and leverage talent from the LGBTQ+ community? Contact us and let’s make magic together!

Happy PRIDE!